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Let's kick it and rip it. Woo!"
Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct.
And, oh my, the careless Cap does take his lumps. Whether he's jumping a gorge Evel Knievel-style in a rocket-powered jalope, testing a jetpack, practicing his kung-fu kicks or platform diving into a tiny splash pool, you can be sure things won't end well. Budget Direct then explains that it doesn't insure Captain Risky in order to keep its prices low.
"We think it's very clearly comedic, stupendous, ridiculous, parody fun," client marketing chief Jonathan Kerr tells Mumbrella.
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