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Jeff Liang is the new chief digital officer at Assembly, replacing Alan Smith, who had joined the MDC Partners' media network last March.
Liang was previously svp, media lead at Starcom Mediavest Group, where he developed the Publicis agency's capabilities in audience buying, programmatic, biddable media, data and emerging technology. He also led the team that created the Samsung 'selfies' integration stunt on the 2014 Oscars broadcast, where host Ellen DeGeneres played with a Samsung phone and handed a Galaxy Note 3 to actor Bradley Cooper so he could take a selfie of himself and other stars including Brad Pitt, Meryl Street, Kevin Spacey and Jennifer Lawrence surrounding the show's host.
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