Brand of the Day: MeUndies Uses Delivery, Porn and Football to Drive Brand Awareness

Unconventional or marketing 101?

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Another day, another way to disrupt a market.

Enter MeUndies, the online underwear subscription service, which will now deliver underwear in just an hour if you live in certain areas of Los Angeles.

The brand has already used vending machines; partnered with the alcohol app Saucy to deliver a sleepover underwear and T-shirt pack; advertised on a porn site (still largely a marketing taboo); and sponsored a Dallas Cowboy after he'd gotten caught stealing underwear. So why not go for nearly instant gratification?

Yes,

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