Chobani Creative Decision Nears

3 shops made presentations this week

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Three agencies await a decision in Chobani’s creative review, following presentations to executives from Chobani parent company Agro Farma.

The finalists are Arnold, Leo Burnett, and Grey. Each is pursuing the business out of its New York office. The incumbent, Gotham in New York, defended, but exited midway through the review. "We actually resigned," said agency co-president Nick Johnson.

The presentations took place this week at the agencies and a decision could come as soon as next week.

Account revenue is estimated at $3 million.

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