Electric car and battery company Coda Automotive has selected Goodness Mfg. to handle creative and media duties on its ad account after a review.
Goodness bested one other undisclosed finalist to land the business. Sources estimate account billings at $20 million.
Goodness, a 25-person shop that Trailer Park acquired earlier this month, is led by former executives of Crispin Porter + Bogusky. As such, the selection represents a reunion of sorts between the execs and Kerri Martin, chief marketing officer at Coda.
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