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In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website. This was seven years after Sir Tim Berners-Lee had created the World Wide Web. As I recall, we found two companies that built sites back then: RedSky and Interactive 8. And rumor had it Adam Curry, a VJ at MTV, was buying up domain names, whatever those were.
A few years later, I was talking to my boss, Charlie Miesmer, and he said he had just spoken to Brian Swette, who took a job at some Internet company where they sell other people’s stuff.
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