A Letter to 'Adweek' Readers

Executive editor Jim Cooper discusses Adweek’s first six months and how the brand will position itself for the future

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Dear Adweek Reader,

Since Adweek’s relaunch in April this year, our readers in print and online have experienced a reimagined and rejuvenated news brand.

The magazine, born from the legacy titles of Adweek, Mediaweek, and Brandweek, went through a complete redesign, which has drawn rave reviews from all corners of our readership. Simultaneously Adweek.com too was redesigned, revamped, and optimized, and the traffic has exploded since relaunch. The new Adweek was out of the gate and running.

Now, six months into its relaunch, as media, advertising, and marketing continue to experience rapid and exciting transformation, Adweek is well positioned to continue to be the leading news brand in the space.

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