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Macy's has found a new home for its multicultural marketing account.
New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million.
The win represents an expansion of a relationship that began in early 2014. Since then, Walton Isaacson has handled several projects for the retailer, including Black History Month events featuring model Beverly Johnson.
In making the hire, Jennifer Kasper, group vp of digital media and multicultural marketing at Macy's in New York, credited the ideas and quality of Walton Isaacon's pitch team.
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