MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on March 20-23 in Orlando.
“Priceless has been iconic as an ad platform for 15 years now, and it celebrates moments in people’s lives,” MasterCard chief marketing officer Raja Rajamannar told Adweek. “About four years ago we launched Priceless Cities which was successful, and it was expanded year after year.
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