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Full-service media agency Initiative has hired Kate Bower as global chief strategy officer, a role that will also see her run its U.S. strategic operations.
Bower previously served as strategic lead on the Samsung account at Publicis' Starcom Mediavest Group, where she held the evp of global/U.S. strategy position. While there, she led campaigns to promote all of the client's products across over 76 markets around the world by combining insights and planning, while simultaneously serving on both the agency's U.S.
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