Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners.
Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include Armor All, STP, A/C Pro and Tuff Stuff. Annual media spending ranges between $10 million and $15 million annually, according to Nielsen.
The assignment encompasses both creative and media responsibilties, with creative expected to take the form of traditional ads, digital ads and social media marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in