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It's almost Mother's Day, which means it's the perfect time to be reminded of some sage motherly advice, like the fact that your mom didn't waste nine months of her life not drinking wine for you to sit around complaining about your dumb job.
A new outdoor campaign from agency Mother New York is launching around New York, just in time to remind you that it's almost Mother's Day, and mom always knows best. The work includes billboards plastered with advice including, "Be the kind of person your dating profile promises," and ambient advertising, which includes small signs placed next to dog excrement reading, "I picked up yours, you pick up theirs."
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