Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships.
So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein & Partners straight up to win a pitch for the NBA's creative account, his ties to the league's new marketing chief, Pam El, got him into the contest in the first place. Both worked together when Els led marketing at State Farm, a Translation client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in