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TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like high-school prom. Now, client and agency are getting dolled up for a second date at the big dance.
The Intuit-owned online tax preparation service just launched its 2015 brand campaign, again through W+K. It will feature a 60-second spot on the Feb. 1 Super Bowl telecast.
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