Will Dov Charney's Ouster Affect American Apparel's Marketing?

We ask director of marketing Ryan Holiday

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American Apparel is sorting out the tumultuous departure of CEO Dov Charney. The man, known for being politically incorrect and often nude, was allegedly fired for misusing company money and allowing another employee to post nude photos of a former female employee who had sued him.

The recent events highlight the company's marketing strategy, which like Charney, is known for being politically incorrect—something the brand has used in its own ad copyas well as hypersexualized. According to the company's website, "the majority of [American Apparel's] creative content is conceived somewhere between the second floor and the factory rooftop, and overseen by our founder and CEO, Dov Charney, who first introduced our un-airbrushed aesthetic more than a decade ago."

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