Still Telling Fla. Teens the 'Truth'

Incumbent Defends Anti-Smoking Account
ATLANTA–For the second time this year, Crispin Porter & Bogusky has successfully defended the Florida Department of Health’s anti-smoking account.
The Miami shop was reassigned the $19 million, 18-month contract to continue its “Truth” campaign. State statistics show that in the two years CP&B has held the account, Florida teens’ smoking has been reduced 54 percent in middle schools and 24 percent in high schools.
“We are going to continue with the ‘Truth’ brand, but we’re going to wipe the slate clean and start over,” said Jeff Hicks, CP&B’s president.