Uber's svp of business, Emil Michael, caused a negative stir Monday night after a BuzzFeed article reported the executive apparently believed his company should investigate and smear journalists—while singling out PandoDaily editor Sarah Lacy. Today, through a public relations rep, Michael apologized and suggested his comments didn't reflect his actual beliefs or intentions.
His sincerity was met with skepticism on Twitter, to say the least. And there's no need for sentiment analysis from a tech vendor to figure out how this event drove the Uber brand into a ravine.
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