Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Marketers predict brands will latch onto smartwatches

TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. It's at least the second tech company to reveal a programmatic offering for wearables in the last few months, coming on the heels of FitAd's debut with Amtrak.

This will be a space to watch in 2015—especially if Apple Watch becomes remotely close to as popular as the iPhone. Wearable device sales are generally expected to achieve significant growth over the next few years, according to researchers.

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