Datalogix has raised $45 million to beef up its set of services that help advertisers close the loop between online promos and offline sales.
The data marketing company counts automotive, retail and packaged-goods brands as clients that appear to be becoming more interested in how online budgets stack up to actual conversions as digital ad budgets continue to increase. Datalogix reports that its revenue has grown 50 percent in the past year with products that span video, mobile, social and display.
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