Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps

How about a game to go with that new tablet?

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year. 

Now, mobile-app advertisers are guaranteed their promos will be seen by a specific number of Facebook users. For example, they can build campaigns to hit a large audience of 4 million users but limit the number of times each person sees a specific ad.

And if those ads feature videos, they are eligable to play automatically in the News Feed, based on factors like Wi-Fi.

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