Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help introduce the Web company to mainstream America.
Franco Harris is the life of the party. |
"It's the biggest stage, and we're not just doing a straight TV advertising campaign. It's a huge U.S. audience, and we want to let them know who we are as a company," said Eric Mason, Wix.com's
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