Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run on Twitter's mobile app as well as via MoPub, the mobile ad network that Twitter purchased in September.
The development is designed to bolster the San Francisco-based company's revenues in general, while specifically pushing its mobile ad sales forward. Though it will not figure prominently into Twitter's first quarter earnings report on April 29, the new revenue stream could prove to be encouraging among the tech giant's investors.
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