Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year.
From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014.
Numbers from researchers back up this year's advancements. EMarketer forecasts that mobile brought in $32.71 billion globally this year, outpacing the combined newspaper, magazine and radio spend in the U.S.
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