College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness.
The NCAA's inaugural football playoff—which consisted of a pair of semifinal games on Jan. 1—drew more than 28 million households on ESPN, making the contests the two most-viewed cable TV programs of all time. Those numbers easily bested last year's college basketball Final Four (18 million households) and are roughly equal with the 2014 Grammys.
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