ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning.

The event was billed as the ESPN Impression, because, as president of marketing and sales Ed Erhardt explained, "Impressions are the currency of our industry."

After pop star Jordin Sparks, accompanied by the New York City Joint Color Guard, sang the national anthem, ESPN execs Erhardt and evp of global multimedia sales Eric Johnson hit the stage to welcome the crowd and provide the data advertisers were there to hear:

  • One out of every five TV-related tweets is about ESPN content.
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