H2, History’s Sister Network, Is Doubling Down on New Shows

Having lots of success in counterprogramming

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In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2, History’s sister network. H2 of late has been on a tear; in Q1 2014, the net improved 11 percent in prime time among adults 25-54, topping the likes of CNN and Hallmark Channel. But it’s no accident.

“Everyone’s moving into scripted … and we’ve had a lot of success in counterprogramming,” said Cabana, svp, head of programming for H2.

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