Travelocity’s Roaming Gnome Will Take Up Residence on IFC’s Comedy Bang! Bang!

Sponsorship includes integration during Friday’s premiere

Travelocity's Roaming Gnome has found a new locale to investigate. The travel site has partnered with IFC's Comedy Bang! Bang! to sponsor the fake talk show's upcoming Season 5, which will feature in-show integrations and a variety of social elements.

While IFC has had other season-long partners for Comedy Bang! Bang!, including Cheez-It and Volkswagen, "This is the first that has as many custom creative elements across all platforms," said Kim Granito, svp of digital media and integrated marketing for IFC.

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