Obele Brown-West

Brown-West has spent her 18 years in media creating opportunities that never existed before. Her first job was helping Massachusetts-based MPG Newspapers grow an online presence, and she “fell in love with learning about this new thing called the internet,” she said. At Tinuiti, where Brown-West manages over $3 billion in media spend for clients like e.l.f. Cosmetics and Etsy, she helped the independent performance marketing agency access opportunities often reserved for holding companies. Under her leadership, Tinuiti became the first independent agency to be named an official marketing partner at TikTok and Reddit, which helped the agency win clients by giving them more access to the coveted platforms.