PR in 2015: More Complexity and Greater Scope

Guest post by Sarah Skerik

This is a guest post by Sarah Skerik, a digital and content marketing consultant and veteran of the PR Newswire organization. Follow her on Twitter.

What is public relations?

A scan of industry blogs reveals that top PR trends for 2015 strongly overlap with those in marketing; examples include mobile content, personalization and seamless user experiences. The profession is in flux as it strives to catch up with (and get ahead of) the swift evolution of today’s media and information markets.

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