State of the Union: When an Ad-Lib Becomes a #PRWin

There was actually a State of the Union burn sighting last night, but was it a PR win?

obama-state-of-the-union-2014

(Photo Credit: Reuters/Larry Downing)

As America prepared for overused cliches, political jargon, and the usual drinking games, President Obama took the lectern to address us all.

He hit the big topics: the middle class, the war on terror, and the state of health care. He stood tall on important causes such as equal pay, gay rights, and the minimum wage.

And then came the shot heard round the Capitol Rotunda that could have won him the #PRWin of the night.

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