Two Very Different Stunts Address Domestic Abuse
Mixed messages on domestic violence before International Women's Day.
You’ve probably seen The Salvation Army’s one-week-late response to that infamous viral dress. The “PSA” consisting of a single tweet was designed to garner attention, and it worked:
Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomenpic.twitter.com/cpNgEWGekq
— The Salvation Army (@salvationarmy) March 6, 2015
The campaign, as noted by AdFreak, came from the organization’s South African wing and an agency called Ireland Davenport. While the image did succeed in drawing attention to domestic violence around the world before International Women’s Day, mixed reactions poured in on social media.
On
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in