Amid speculation it is in negotiations to make its second big-ticket purchase in less than a year, Salesforce has announced a series of Datorama updates to its marketing cloud, which it hopes will prove advantageous in its ubercompetitive sector of the industry.
Salesforce is reportedly in talks to buy Israel-based ClickSoftware Technologies for $1.5 billion, a deal which, if realized, would come six months after it purchased AI outfit Datorama in a transaction thought to be valued at $800 million.
Using
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in