Spotify Podcast Ads Extended to Germany, UK

They are bought on a title-by-title basis, and creative can run across pre-roll, mid-roll and post-roll placements

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Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform’s original and exclusive podcasts, were extended to Germany and the U.K. Thursday.

The ad offering is powered by Spotify’s proprietary Streaming Ad Insertion technology, which delivers and reports on confirmed ad impressions, rather than downloads, and provides advertisers with insights on reach and frequency, enabling them to make more data-driven decisions on their campaigns.

Spotify has more than 70 million podcast listeners on its platform, with consumption growing at triple-digit rates year-over-year.

The company said podcast listeners overall (not just on its platform) doubled globally in 2020, with nearly one-half of younger Germans listening to them.

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