Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

Major streamers are rethinking relationships with third-party ad tech

Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up.

Vizio is altering licensing agreements with ad-tech companies using Inscape Data Services, its TV data company. According to multiple sources, Vizio is restructuring contracts with Inscape customers to limit retargeting and other use cases of Inscape data that would cannibalize or otherwise compete with Vizio’s emerging ad business.

Vizio struck many of these data licensing deals before it launched its ad business at the end of 2019 and after a reorganization in October saw Inscape folded into Vizio’s platform business.

As Vizio brings Inscape in-house to bolster its ad offerings and smart TV user experience, the company’s data relationship with third parties is also changing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in