In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry’s largest names waxing lyrical on its potential societal damage.
This culminated in the arrest of six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud scheme worth more than $30 million, with others who are facing the same charges still at large.
Today one of the chief architects of the FBI-led takedown force, White Ops, is trying to help further public education on how fraudsters are able to manipulate the digital ecosystem through malware, which spreads to consumers’ devices and is then used to defraud advertisers.
The PSA shows what made the bot operation, dubbed “3ve,” so successful and elusive, ending with a call to action for everyday computer owners to take the FBI’s recommended steps to better protect themselves. The
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