Advertising is Integral to the Future of Snapchat

Some advertisers are reticent to risk dollars on Snapchat, but the network has a young audience and could become as indispensable to marketers as it is to its users.

Snapchat has experienced real growth since its launch. The photo sharing service was the fastest growing social network of 2014, investors and teens are flocking to the service, and more companies are trying to use the platform to connect with the next generation of influencers. In light of these challenges and continued growth, Snapchat CEO Evan Spiegel has vowed to turn the network into a real business.

With each successive round of investment funding, Snapchat has endeavored to bring its standards in line with larger networks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in