Facebook’s Atlas Streamlines Quality Assurance

Product marketing manager Nick Rivano outlined the improvements in a blog post, saying that clients can now:

• Toggle the view of traffic for their actions over the past 30, 14 or seven days.
• Examine intra-day action activity fresh up to the previous hour.
• Use new trend lines to monitor performance.
• Check impressions, clicks and click-through rates of their placements from the past 24 hours without needing to generate a report.