How Brands Can Run Effective Auto-Play Video Ads on Instagram
How have auto-play video ads on Instagram fared since launching in October, and how can brands best take advantage of the medium?
How have auto-play video ads on Instagram fared since launching in October, and how can brands best take advantage of the medium?
Instagram said in a blog post that its 15-second auto-play video ads are now available in the U.S., U.K., Canada, Australia and France, offering up apparel retailer Banana Republic as a success story.
According to the Facebook-owned photo- and video-sharing network, Banana Republic used a time-lapse technique to develop its video ads, highlighting its winter line, and the retailer’s campaign “drove a significant lift in ad recall and lift in associating the brand with fashion-forward clothing.”
How can other brands achieve similar results? Instagram offered these tips:
- Sound: All video on Instagram plays automatically without audio.
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