Facebook’s Brian Boland: Measurement Is About People
Facebook vice president of ads product marketing Brian Boland discussed the sector’s shift to mobile and its related challenges at Dmexco in Cologne, Germany.
Facebook vice president of ads product marketing Brian Boland discussed the sector’s shift to mobile and its related challenges at Dmexco in Cologne, Germany.
Boland’s entire talk is available in a post on the Atlas blog, and highlights follow:
On how rapidly mobile emerged:
To reach 50 million people, it took radio and TV 38 and 13 years, respectively, but within just seven years, mobile technology had reached 1.4 billion people. When you look at the U.S. media landscape, 24 percent of the time people spend consuming media is on mobile, with mobile making up 16 percent of ad budgets–that’s huge, and it’s growing.
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