Ello: Facebook Killer or Just Another Social Media Fad?

We profiled Ello in March, and the social networking startup has seen an explosion of activity in the last few weeks. As with the beginning of any social network, there’s a lot of starry-eyed hype, and there are some legitimate questions starting to emerge. The biggest question: Is Ello a flash in the pan, or will it develop into something to rival the big networks?

The excitement around Ello is caused by a number of things, such as their ‘be you, or a version of you’ stance on identity, and the ‘You are not a product’ mantra.