Report: Social Login Use is Skyrocketing Among Those Ages 55+
The biggest factor driving the increased use of social logins is convenience and security.
There seems to be an increasing duality online, wherein consumers are concerned about their privacy but also enjoy the benefits of personalization. This duality has allowed the use of social logins to skyrocket.
Indeed, the latest personalization and privacy report from Gigya, a provider of social identity management solutions, indicates a consistent upward trend in social logins in both the U.S. and the U.K.
Gigya surveyed 2,000 men and women in the U.S. and 2,000 in the U.K.,
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