Link Encoding Goes Mobile With Deep Links From Bitly
The links will be able to transition users directly between apps without needing to stop off in a browser along the way. The links can also be used to prompt users to install apps,.
As the market for apps gets more saturated, tracking impressions across platforms becomes harder. Companies like Facebook and Google have been competing to bring the best solution for tracking deeplinks. This week, Bitly announced its own linking encoding answer to the deeplink challenge.
Deep Links from Bitly is a new part of the company’s Brand Tools product which aims to streamline the mobile user experience. The links will be able to transition users directly between apps without needing to stop off in a browser along the way.
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