Nike Outduels FIFA Women’s World Cup Canada 2015 Sponsor Adidas on Twitter

Being the sponsor of FIFA Women’s World Cup Canada 2015 didn’t prevent Adidas from seeing rival Nike more than double its tournament-related mentions on Twitter.

Being the sponsor of FIFA Women’s World Cup Canada 2015 didn’t prevent Adidas from seeing rival Nike more than double its tournament-related mentions on Twitter.

According to digital marketing company Amobee Brand Intelligence, Nike’s #NoMaybes campaign–highlighted by the video below, which featured several members of the victorious U.S. Women’s National Team—helped drive it to the top spot.

Nike and Adidas were trailed by Chevrolet (which also produced videos featuring the U.S. stars) and official FIFA sponsors Coca-Cola and Visa.

Amobee Brand Intelligence found that there were 2,875,436 tweets about the Women’s World Cup and the U.S.

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