OK Go Manager Likens YouTube Revenue To Finding Change On The Street

We’ve all heard the rumors that some of YouTube’s top partners are making 6-figure incomes, so with over 158 million views on their channel you’d expect that OK Go is making quite a killing from the video site, right? Wrong. According to manager Jamie Kitman, the actual money that the band is making from YouTube revenue is hardly substantive.

We’ve all heard the rumors that some of YouTube’s top partners are making 6-figure incomes, so with over 158 million views on their channel you’d expect that OK Go is making quite a killing from the video site, right?  Wrong.  According to manager Jamie Kitman, the actual money that the band is making from YouTube revenue is hardly substantive.

Digital Music News quotes Kitman as telling a SF MusicTech Summit audience, “I can speak to an artist who gets a lot of traffic, which is OK Go. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in