Report: Fashion and Automotive Brands Dominate Social Media
The top brands use stunning visual content to highlight craftsmanship, innovation and artistry, and create sensory experiences, while promoting new products or collections.
When it comes to success on social, some brands just get it right. The brands that get it, all have some best practices in common.
Social analytics company Shareablee monitored more 100,000 brands and more than 600 million interactions, to identify which brands stand out, and what they do right on social.
Overall, brand engagement on social media has increased 53 percent during the first half of the year, with Instagram up more than 90 percent.
On Facebook, the average number of followers per brand increased 27 percent; on Twitter the increase was 93 percent, and Instagram brand followers increased nearly 250 percent.
Sports and entertainment continue to generate high engagement on social media, and it seems they’re responding to this demand.
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