Facebook to Retailers: Start Holiday Shopping Season Prep Now

It’s not even Labor Day yet, but retailers who have not begun preparations for the holiday shopping season are in danger of falling behind, Facebook for Business warned.

It’s not even Labor Day yet, but retailers who have not begun preparations for the holiday shopping season are in danger of falling behind, Facebook for Business warned.

Facebook for Business reminded retailers that mobile will be an even bigger factor in holiday shopping this year, saying as an example that 68 percent of shoppers in the U.K. use their mobile phones while in stores.

The social network provided a best practices guide for retailers preparing for the holiday shopping season, and it offered the following takeaways in a post:

  • Refresh your audience profile: Before you can build ads that resonate, you have to know who your current and potential customers are.
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