Slack: Email Slayer and 'Fastest Growing Business App Ever'

Just a year after its public launch, Slack boasts more than 500,000 daily active users, 135,000 paid accounts and $12M in yearly annual revenue.

Slack launched in February of 2014 and on the anniversary of its launch, the team communication platform was heralded by Fast Company as one of the 50 most innovative companies of the year “for slaying interoffice email.”

But the founders of Slack didn’t start out with the goal of developing an email slayer. Originally, the founders (which included Flickr founder Steward Butterfield) wanted to create a massive multiplayer online game. Since they were all in different locations around the globe, communications quickly became a challenge, so they developed a system for communicating with one another.

Eventually

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in