70% of Marketers Will Increase Social Media Spend in 2015

The vast majority of marketers will increase their social media advertising spend in 2015, reveals a new study.

70% of Marketers Will Increase Social Media Spend in 2015

The vast majority of marketers will increase their social media advertising spend in 2015, reveals a new study.

In their State of Marketing 2015 report, Salesforce polled 5,000 marketers about their budgetary changes for this year and found that 70 percent of respondents planned to boost social media ad spend.

70 percent said that they will increase expenditure on organic (non-paid) social media marketing, too.

Two thirds (66 percent) of the marketers surveyed said that social media was core to their business.

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