Facebook Introduces Topic Data

Information is power, and Facebook continues to empower its advertisers with deeper and deeper data with Tuesday’s announcement of the rollout of topic data.

TopicDataInformation is power, and Facebook continues to empower its advertisers with deeper and deeper data with Tuesday’s announcement of the rollout of topic data.

Topic data allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized, and Facebook said it teamed up with social data provider DataSift on the initiative.

Facebook said topic data will initially be available only to “a limited number” of DataSift partners in the U.S.

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