Why Twitter Is Focused on Growth, Not Profit
The profit for Twitter may not be in ads and sponsored content, but in the wealth of information its user base provides.
The subject of revenue has dogged Twitter at least since its IPO in November of last year. The apparent flat-lining of growth figures could lead to a revenue stagnation. However, the advertising team at Twitter doesn’t seem all that concerned and its revenue figures have been climbing.
Indeed, Twitter has experienced large scale growth in revenue partly because of the introduction of sponsored video clips. According to the New York Times Bits blog, this form of advertising, formerly the almost exclusive domain of Facebook, stands to double Twitter’s revenue from 2013’s $665 million to $1.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in